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Digital Marketing Specialist
Assists the COO and Marketing Manager to coordinate the firm’s digital marketing initiatives. Assist in the development, implementation, tracking and optimization of our digital marketing campaigns on-line, and initiatives across all digital channels. Conduct research to discover ways of reaching customers by way of the internet.

•Assist in the planning and execution of all web SEO/SEM, marketing database, email, social media and display advertising campaigns

•Assist in the design, building and maintenance of our social media presence

•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPI’s)

•Identify trends and insights

•Manage social media and other online marketing activities

•Assist lawyers with optimizing LinkedIn profiles for branding and marketing initiatives

•Develop and execute advertising plans, concepts and copy in digital media

•Liaise with external providers of digital marketing services

•Plan and execute digital mailings including newsletters, surveys, invitations and email campaigns through Constant Contact

•Responsible for updating the company website - ensures website is accurate and reflective of the firm’s current status and the need for AODA compliance

•Manages all aspects of CASL with respect to marketing mailings – ensuring firm is in compliance with the legislation.  Oversee annual compliance audit

•Primary liaison with Google, Wikipedia and other third party digital properties that require development or updating

•Responsible to be up-to-date with the latest trends and best practice in digital  marketing and measurement

•Manages and maintains the company’s digital library

•Own and maintain site analytics, metrics and campaign reporting

•Assists Marketing Specialist with various marketing related events by creating digital versions of brochures, package, giveaways, etc.

•Complete database projects as required by working closely with the Marketing Specialist.

•Actively participates as an important member of the marketing component of the Disaster Recovery initiative 

•Assist with preparation of annual marketing projects such as Holiday cards, Blues Party, Business Law Summit, etc. 

•Other duties as assigned.


Specific Requirements


  • Digital marketing designation course or equivalent. 
  • Outstanding writing, editing and communications skills, strong attention to detail, strong organization skills and ability to multi-task and prioritize.


  • 1-3 years digital marketing experience.
  • Possess a marketing background in professional services, preferably a law firm.   
  • Experience in optimizing landing pages and user funnels. 
  • Solid knowledge of website analytics tools.  Working knowledge of HTML, CSS and JavaScript development and constraints. 
  • Strong analytic and data-driven thinking.


Special Requirements:

Flexible work schedule and ability to attend functions outside regular office hours. 


Technical Competencies:

  • Deep understanding of digital marketing and digital production
  • Proven experience delivering effective and innovative digital campaigns
  • Demonstrable hands-on digital marketing experience with a knowledge of WordPress, LinkedIn, social media and blogging.
  • Proven experience delivering a variety of digital assets, including rich media online ads, micro sites and social media applications
  • Experience managing social media campaigns, and a solid understanding of social marketing
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML, CSS, Constant Contact
Contact Details
Pallett Valo LLP

We are the largest and one of the most respected law firms in Peel Region, and have been recognized by our peers as a Top 10 Ontario Regional Law Firm in consecutive biannual surveys by Canadian Lawyer magazine.

We have built our reputation by both protecting and growing the business assets of our clients and by offering a refreshingly distinct Right-sized Thinking® approach to service. We take the time to understand your business and industry environment and then apply our expertise, experience and entrepreneurial spirit to make the difference. We measure our success by the success of our clients.

Right-sized Thinking® is built on a solid foundation of values that we apply both inside the firm and through our dealing with clients. We strive to incorporate our firm values of Excellence, Integrity and Respect into everything we do, and we believe this is what sets us apart as a law firm, and as people.

Thank you for expressing interest in a career with Pallett Valo. We are always interested in receiving resumes from talented applicants.

We thank all applicants for their interest, but due to the high volume of applicants we receive, we are unable to respond to queries individually, and only those selected for an interview will be contacted.  No agencies please.

Pallett Valo is committed to creating an inclusive and welcoming workplace for all individuals.  Should you require any accommodation during the application, interview or onboarding processes, please contact Human Resources.  Pallett Valo LLP will consult with the person making the request in determining the best accommodation, accessible format or communication support that can be provided.  We believe in equal opportunity and we are committed to meeting the needs of all individuals including individuals with disabilities, by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act.

Gerry Holmes
Apply Online:
77 City Centre Drive, West Tower, Suite 300, Mississauga, Ontario L5B 1M5
Company Name Pallett Valo LLP
Posted Date 2/07/2018
Job Type Digital Marketing
Employment Type Full Time
Location Mississauga,Ontario
City Mississauga
State Ontario
Country Canada
Region Other