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Marketing Technology Coordinator
This position focuses on the firm's marketing technology efforts, and is responsible for providing actionable insights by synthesizing business knowledge and using analytical methods with the goal of informing marketing content strategy and understanding digital customer experiences. The Marketing Technology Coordinator will improve the effectiveness of key firm initiatives, including client development, client retention, and CRM utilization.

 

 

  • Create/coordinate digital content utilizing best practices including SEO and regulatory requirements and adhere to firm’s brand guidelines

  • Utilize data-mining, segmentation, customer-profiling, and test-and-learn experiments

  • Draft/distribute client alerts, newsletters, event invitations, videos, and podcasts using the firm’s email marketing platform, Vuture

  • Create actionable email and website analytics reports

  • Lead initiative to effectively optimize social media efforts to increase brand awareness in quantifiable, measurable terms

  • Create reports of client development activities in the firm’s CRM, InterAction

  • Provide frontline support for the creation and population of key contact lists in InterAction

  • Provide back-up support for managing content on the firm’s website, blogs and mini-sites



Specific Requirements

 

  • Bachelor’s degree (Marketing or Communications degree preferred)

  • 3-4 years experience in a law firm or professional services environment

  • Excellent written/verbal communication skills and ability to speak confidently to multiple audiences

  • In-depth knowledge of email marketing and best practices
  • Knowledge of data quality best practices and data quality assurances

  • Previous experience with Vuture, InterAction, and Siteimprove a plus

  • Experience in managing processes to update and maintain contacts and mailing lists within a CRM database

  • Proficient in Microsoft Office Suite and Adobe Creative Suite

  • Professional demeanor, appearance, and conversational skills for frequent interaction with attorneys

Contact Details
Morris, Manning & Martin, LLP

 

Morris, Manning & Martin is a full-service AmLaw 200 law firm with national and international reach.  We dedicate ourselves to the constant pursuit of our clients' success. 

 


Candy Kramer
ckramer@mmmlaw.com
Apply Online: https://workforcenow.adp.com/jobs/apply/posting.html?client=mmmlaw&jobId=37187&lang=en_US&source=CC2
Company Name Morris, Manning & Martin, LLP
Posted Date 1/25/2018
Job Type Marketing
Employment Type Full Time
Location Atlanta,Georgia
City Atlanta
State Georgia
Country USA
Region South