As a Practice Development Director, you will support the firm by using your marketing and business development experience combined with your understanding of the competitive market landscape and knowledge of the internal workings of its Practice Groups to contribute to the strategic planning and implementation of the goals and objectives of the marketing department.
The Practice Development Manager will work with the CMO & Director of Marketing Operations Director to outline synergies, coordinate workflows and implement initiatives in conjunction with the marketing team while accomplishing these and other critical functions:
•Developing and maintaining in-depth knowledge of practice and industry expertise, client mix, matter experience, trade groups and media and operating as a marketing/business development strategic advisor to department leadership and the attorneys.
•Identify, develop new and enhance existing client relationships.
Duties include: outlining the overall strategies, goals, metrics and objectives in support of the practice, relevant industries, and/or clients as assigned; Creating and overseeing plans, programs and budgets in support thereof as approved by the CMO; Driving the implementation of BD tactics and initiatives to support the strategic objectives of the practice, local office/region, relevant industry sector and/or clients as assigned; Working with Department and Practice Group leadership, client relationship partners and marketing team to develop and drive cross-selling strategies and internal communication plans; Utilizing research of markets, competition and conflicts for the Department; Utilizing research of markets, competition and conflicts for the Department to drive strategy.
Marketing, Communications and Client Programs
•Identifying unique or compelling thought leadership opportunities (i.e. Client Alerts/publications, Webcasts/seminars, etc.), communicating these opportunities to relevant lawyers, and overseeing implementation and execution as necessary.
•Coordinating with Public Relations team to ensure BD and PR efforts are complementary. Ensuring that significant matters are publicized internally and externally in accordance with the firm’s public relations policy and resources.
•Overseeing maintenance and currency of all Marketing/Business Development forms/documents and web site content, including practice profiles, office resumes, and relevant experience lists, and identifying new opportunities for content based on market/client needs.
•Identifying opportunities gleaned from Practice Groups sponsoring conferences/organizations whereby complementary attendance passes for clients and/or lawyers exist and develop systematic and strategic approach for disseminating these passes.
A Bachelor’s degree is required, as well as more than three (3) years of supervisory/management experience.
Must be able to travel often.
Must have a flexible schedule to accommodate off hour events on mornings, nights and weekends.
The Practice Development Director must have knowledge of core marketing principals, including internal communications, public relations, seminar/event planning, branding, market research, competitive intelligence, credentials and RFP response preparation. An ideal candidate will display excellent leadership skills (i.e., organizing, planning, problem-solving and decision-making) necessary for effective management and strong analytical skills, including synthesizing and presenting research data to attorneys and Department management. The Director will possess the ability to perceive and analyze problems, and a make or recommend sound decisions, as well as the ability to undertake large, long-term projects, develop alternative methods to complete them, and implement solutions.
Greenspoon Marder LLP is a national full-service business law firm practicing in more than 60 areas of law. With over twelve locations across Florida and 24 offices across the United States including Denver, Las Vegas, Nashville, New York, Phoenix, Portland and San Diego, our firm was founded with the goal of becoming big enough to handle large and complex cases while remaining small enough to offer each client focused, personal attention. Our national footprint, combined with our diverse practice group base, provides our clients with direct access to experienced attorneys working across virtually all practice areas.
|Company Name||Greenspoon Marder|
|Job Type||Practice Development Director|
|Employment Type||Full Time|