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Director of Marketing Operations
The role of the Director of Marketing Operations is to assist in the management of the marketing department including: monitors and measures effectiveness of marketing initiatives and programs. The position also oversees the day to day work flow of the department. Assists the marketing department as a whole in the achievement of its goals.

The Director of Marketing Operations is responsible for ensuring efficient, effective and impactful provision of services and deliverables to attorneys. The director will focus on workflow processes to ensure consistent quality of marketing services. This position will report to the Chief Marketing Officer. The position will also be charged with being the lead of the new firmwide CRM system and all related duties working alongside the CMO.

The Director of Marketing Operations also maintains campaign plans in order to facilitate easy reporting on program and campaign effectiveness. He also monitors and maintains data quality in the marketing database, appending data as necessary. 

The Director of Marketing also defines key marketing metrics and manages the process of packaging these measurements into reports and dashboards in order to determine overall performance of the marketing team and marketing programs. At this capacity the Director of Marketing Operations serves to create regular reports on marketing and related initiatives, business impact, and effectiveness.

In this endeavor, the Director analyzes marketing and sales data, develops insights, and presentsrecommendations to the Chief Marketing Officer on areas for improvement and optimization. The Director of Marketing Operations is also responsible for running monthly/quarterly/annual marketing metrics reviews, consumer acquisition, program ROI, and contact acquisition, and penetration.

The Director of Marketing Operations performs other duties as he deems necessary in the execution of his duties or duties as delegated by the Chief Marketing Officer or the Employer.

 

 

 

 



Specific Requirements

Must be able to travel if needed.

Must be flexible with scheduling due to events during off hours and weekends.

Ten-plus years in a marketing, BD or operations role, preferably in the legal industry.

Excellent written and oral communication skills. 

Strong strategic planning capabilities with a systematic approach to process development and enhancement.

Manage project and workflow tracking for the department. Develop dashboards, reporting mechanisms and assessment tools to determine ROI and evaluate necessary improvements in team processes.

Manage day-to-day operations to prioritize key initiatives, practices and individual attorneys as aligned with firmwide strategies set by CMO.

Continuously identify department inefficiencies and implement best practices to streamline project lifecycle.

Support CMO in problem-solving “on the ground” in day-to-day situations.

Manage and support CMO in firmwide marketing projects and special needs issues.

 

 

 

 

 

Contact Details
Greenspoon Marder

Greenspoon Marder LLP is a national full-service business law firm practicing in more than 60 areas of law. With over twelve locations across Florida and 24 offices across the United States including Denver, Las Vegas, Nashville, New York, Phoenix, Portland and San Diego, our firm was founded with the goal of becoming big enough to handle large and complex cases while remaining small enough to offer each client focused, personal attention. Our national footprint, combined with our diverse practice group base, provides our clients with direct access to experienced attorneys working across virtually all practice areas.


Michelle Martinez Reyes
michelle.martinez.reyes@gmlaw.com
Company Name Greenspoon Marder
Posted Date 1/25/2018
Job Type Director of Marketing Operations
Employment Type Full Time
Location Fort Lauderdale,Florida
City Fort Lauderdale
State Florida
Country USA
Region South