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Marketing Technology Coordinator
The Marketing Technology Coordinator’s overarching role is to take ownership, pride and a proactive role in maintaining the firm’s “content to contact.”

Email Marketing

  • Create and edit email templates and landing pages that follow email best practices, including; responsive design, image optimization, SEO, regulatory requirements and adhere to the firm’s brand guidelines.
  • Manage schedule of all email deployments including email marketing calendar, design, build, proof and deploy to optimize user response and evenly distribute daily/weekly email volume
  • Compile, create and actively maintain email marketing lists for campaigns and events; manage user preferences.
  • Track, analyze and report on campaign performance and suggest improvements.
  • Convert associated documents into email-ready and web-ready file formats.
  • Maintain relevant email process documentation and distribute best practices to attorneys.

Client Information Management

  • Input new and update existing client contact information into the firm’s Client Relationship Management database.
  • Prepare reports and analyze data, ensuring the firm’s contacts’ information is accurate.
  • Manage the data cleanup process and enforce data quality standards.
  • Ongoing contact record and email list cleansing and augmentation through attorney feedback, internet research and extraction of contact information from our Enterprise Relationship Management (ERM).
  • Serve as point person for our ERM system, providing assistance to attorneys on how to use the system.

Website Support

  • Post related communications and resources referenced in emails to firm’s website.
  • Provide back-up support for managing content on the firm’s website
  • Manage content and graphics updates to firm’s microsites.
  • Serve as the point person for website analytics, including SEO; providing monthly, quarterly and yearly reporting; make assessments and provide recommendations for optimization.


Specific Requirements
  • Minimum 3 to 4 years of experience in the marketing communications field required, preferably eMarketing.
  • Bachelor’s Degree in Marketing, Communications or related field.
  • Working in a professional services/legal environment a plus.
  • Minimum 2 years of experience with Email Marketing and CRM applications. Knowledge of Click Dimensions, Microsoft Dynamics CRM application, Contact Manager preferred.
  • Proficiency using Adobe Creative Suite: InDesign is required. Photoshop is a plus.
  • SiteImprove Analytics tool a plus.
  • Working knowledge of email best practices including subject lines, messaging, segmentation, A/B testing, list management, deliverability and CAN-SPAM/anti-spam laws.
  • Excellent digital writing and editing skills, quality control and attention to detail.
  • Familiarity with and awareness of nontraditional digital communications, such as, blogs, podcasts, video, mobile apps and other social media a plus.
  • Must demonstrate the ability to produce timely and accurate results while managing the expectations of attorneys and team.
  • Must be able to work well in a sociable, service-oriented, interdependent, team environment.
Contact Details
Confidential
Please submit any relevant information to the following email address (DO NOT DELETE JOB ID FROM SUBJECT LINE)
jobboard@legalmarketing.org
Posted Date 1/24/2018
Job Type Marketing Technology Coordinator
Employment Type Full Time
Location Atlanta,Georgia
City Atlanta
State Georgia
Country USA
Region South