Marketing and Communication
Establish and implement strategic marketing plans and programs to achieve the Firm’s objectives for all Firm service and product promotion as well as coordinate all marketing functions.
Manages the Firm’s pipeline report, prepares research reports on prospects, and selects commercial prospect lists and data sources. Provides research and relays information on competitor’s activities in addition to researching key markets and associations for service expansion and prospect targeting.
Creates marketing and advertising campaigns. Tracks and reports results.
Represents the Firm at social and professional networking functions. Mentors/trains partners and staff in networking techniques.
Writes articles for internal and external newsletters.
Delivers presentations on sales and marketing for partners/staff and acts as a mentor to them.
Organizes events for client training and entertainment. Participates in determining meeting/seminar agendas, prepares meeting/seminar materials, performs site research, coordinates logistics, develops invitation and follow-up pieces, and oversees registration.
Initiates and implements all advertising and public relations activities. Researches and solicits new PR and advertising opportunities. Maintains a database of all PR and advertising contacts. Develops press releases and articles. Ensures the distribution of articles and ads.
Develops and oversees the proper production and distribution of promotional/collateral/marketing support materials including direct mail, newsletters, brochures, reprints, and PowerPoint presentations.
Business Development Plans
Develop and implement business development plans and budgets at the Firm, practice group and individual attorney levels.
Research, monitor and vet client relations and sales issues and topics to stay abreast of emerging trends and suggest best practices.
Track, analyze and report on results of and recommended improvements for Firm business development efforts.
Work closely with Managing Partner and firm leaders to implement Firm business development goals and objectives.
Attorney Training and Development
Develop and implement effective marketing and business development training and development programs, including social media policy and training.
Provide individual partner and associate support in marketing and business development on a regular and ongoing basis.
Attend and participate in Practice Group meetings to present and discuss business development activities.
Work closely with outside consultants and vendors, as necessary, including necessary internal approvals.
Facilitate the identification, planning, implementation, and follow-up on new business or cross- marketing opportunities.
Institute a formal client feedback program to better understand what the Firm’s clients value, what their needs are and what the Firm does well and where the Firm can improve.
Identify, coordinate and support opportunities for Firm, Practice Group, attorney and support staff participation in key organizations and conferences.
Travel occasionally for client events, and/or legal industry events.
Five or more years of experience in Marketing and business development, preferably in a law Firm or legal department environment.
Minimum of a Bachelor’s degree. Graduate and/or law degree highly preferred.
Excellent organizational, interpersonal relations, written and verbal communication skills.
A team player who is willing to roll up their sleeves and get the job done.
Works well under pressure, excellent problem-solver, is patient, and understands the challenges of marketing in a professional services environment.
Capacity to build and maintain strong working relationships at all levels in the organization.
Strong writing and communication skills. Internet proficiency. Ability to be creative, organized and proactive. Must have the ability to manage and prioritize multiple projects. Must have the ability to analyze a variety of information and respond accordingly. Must have follow-up skills.
We provide a competitive salary and extensive employment package including insurance benefits and profit sharing. Please send resume and cover letter including salary requirements, to: firstname.lastname@example.org
|Company Name||SHAVITZ LAW GROUP, P.A.|
|Job Type||Director of Marketing and Business Development|
|Employment Type||Full Time|
|Location||Boca Raton ,Florida|