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Digital Marketing Specialist
The Digital Marketing Specialist will be responsible for publishing marketing content across various platforms.

  • Manage social media for the firm, focusing on LinkedIn and Twitter. Curate digital content for sharing to social media. An eye for the latest trends and how they may help the firm build its profile and broadcast its brand to potential clients.
  • Plan, produce and distribute strategic digital content to internal and external audiences within firm email templates and following brand guidelines, including event communications and publications. Ensure emails are thoroughly tested and follow best practices.
  • Deep knowledge of transactional email and delivery systems, strong background in email best practices and experience managing application trigger-to-email delivery processes. Keeping on top of the latest email marketing technology and trends and using that knowledge to improve our emails.
  • Stage and publish content for the firm website.
  • Prepare accurate and timely reporting on campaign effectiveness. Make recommendations to improve the efficiency and effectiveness of marketing programs to increase ROI.
  • You strive for high degree of precision, possess strong organizational, execution and analytical skills and have extensive knowledge of all aspects of email and social media marketing.
  • Must have a strong aesthetic sense. This is a creative role and requires the ability to create attractive content under time constraints.
  • Troubleshoot issues that come up and proactively present innovative solutions to anticipate client needs. Consult with vendor technical support to resolve technical problems.
  • An interest in new technology and exploring creative ways of meeting business needs through technological solutions.
  • Strong digital copywriting, design, content marketing, and verbal communication skills.
  • Supports maintenance of accurate and complete process documentation.
  • Able to cross-train others as needed.


Specific Requirements
  • University degree or other post-secondary degree in marketing, business administration, commerce, design, UX or related field
  • Minimum two years’ experience in a marketing role.
  • Strong background in digital publishing (e.g., SiteCore, WordPress).
  • Excellent understanding of the social media landscape.
  • Experience with email deployment software is a plus.
  • Proficiency in Adobe Creative Cloud (i.e., InDesign, Photoshop) and Google analytics an asset.
  • Excellent proofreading skills.

You will play a critical role in rebuilding and enhancing a vital technology platform for a world-class law firm, both rolling up your sleeves and dealing with complex data cleanup and organization, and seeing the bigger picture in technology strategy and application. This is an excellent opportunity to join an incredible team of marketing professionals and to leave your mark on one of the premier law firms in Canada while growing your career in a meaningful way.

 

Contact Details
Bennett Jones

Bennett Jones LLP is a top tier, full service international law firm with offices in Calgary, Toronto, Edmonton, Ottawa, Vancouver, Doha, Beijing, Washington and Bermuda. We are proud that Bennett Jones was ranked as a Platinum Level Best Employer in the 2017 "Best Employers in Canada" survey conducted by AON. The firm has also been recognized for 2017 as one of "Alberta's Top 70 Employers" and as a Top Employer for Young People in a study conducted by Mediacorp. The firm has been ranked as one of the top places to work in Canada for 15 consecutive years.


Human Resources
hrdepttor@bennettjones.com
Bennett Jones Services Limited Partnership, 3400 One First Canadian Place, P.O. Box 130, Toronto, ON M5X 1A4
Company Name Bennett Jones
Posted Date 1/17/2018
Job Type Digital Marketing
Employment Type Full Time
Location Toronto,Ontario
City Toronto
State Ontario
Country Canada
Region East Coast