Develop marketing strategies and programs for the firm’s service offerings.
Draft, maintain and update marketing collateral.
Create, produce and revise marketing content including print and online outlets. This content includes, but is not limited to, firm and practice area brochures, internal and external newsletters and advisories and the firm website, social media platforms and other projects.
Create an editorial calendar and timeline for firm website content and facilitate frequent and regular audits of existing materials to ensure that data is consistently updated.
Develop internal and external communications, including e-marketing campaigns, social media content and website content.
Ensure consistency of messaging and appropriate tone and style for all content distribution channels.
Manage marketing automation campaigns, including analysis and reporting.
Manage creation of attorney-facing collateral with other administrative departments.
Coordinate content with the marketing communications specialist, ensuring that the firm receives the maximum benefit for all activities.
Proactively seek new content distribution channels and opportunities, develop opportunities for publishing prepared materials online and in print. Explore effective and efficient ways to deliver firm updates and information through creative use of technology including email marketing and social media. Individual will have experience in alternatives and cost-analysis of delivery methods.
Bachelor’s degree in Journalism, Marketing or Communications and a minimum of seven years’ experience in a writing, marketing or design position is required, preferably in a law firm or professional services firm. Previous involvement with or experience managing design professionals is strongly preferred.
Excellent interpersonal, verbal and written communication skills. Ability to convey technical capabilities and expertise in a compelling, business-centric way.
Ability to maintain effective relationships with a diverse group of peers, attorneys, clients, staff and outside professionals. Must communicate with diplomacy, efficiently give and follow written and verbal instructions, provide information clearly and be able to effectively solicit information from others.
Sophisticated sense of brand and brand management, visual aesthetics and design. Ability to understand and support firm goals, services, culture and strategy in order to represent the Firm in a positive, professional manner.
Computer proficient with excellent technological skills including proficiency in Excel, Word, PowerPoint and Adobe Acrobat. Other software skills, including Adobe Creative Suite, are a plus.
Travel to the firm’s offices, industry and other events as needed.
With offices positioned along the Gulf Coast from Texas to Florida, Phelps Dunbar is a regional law firm of more than 275 attorneys uniquely equipped to serve clients in the major commercial centers of the burgeoning “Third Coast” of the United States. Locations in New Orleans and Baton Rouge, Louisiana; Jackson, Tupelo and Gulfport, Mississippi; Houston and Dallas/Fort Worth, Texas; Tampa, Florida; Mobile, Alabama as well as Raleigh, North Carolina; and London, England enable Phelps Dunbar to serve clients not only along the Third Coast, but also the South, nationwide and abroad.
|Company Name||Phelps Dunbar LLP|
|Employment Type||Full Time|