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BUSINESS DEVELOPMENT (MARKETING) SPECIALIST
The Business Development Specialist provides direct support in the execution of a wide variety of marketing and business development initiatives to the firm's Intellectual Property Department, a $70+ million practice with over 100 attorneys spread over 10 offices.

Essential Duties

Pitch Books, Presentations and Proposals

Responsible for creation, tailoring and production of pitch books, presentations and proposals and tracking relevant information in the firm’s pitch book and proposal databases. 

Capture revisions made to lawyer resumes, practice descriptions and experience records and apply updates to the business development documents and databases. Identify and recommend newly drafted content that should be culled from pitch books and proposals and added to the business development databases.

Research

Partner with the Business Development Manager (BDM) and section leadership to identify the need for specific company, client, competitor and industry trends research using the firm’s research tools and internal databases. Liaison with the department’s Competitive Intelligence Group on research projects.

Content Administration

Accountable for regular updates to practice group overviews, deal and case charts, representative client lists, and other materials. Provide updates on lawyer resumes to the website team.

Support the collection of experience from attorneys and practice groups for inclusion in the firm’s business development databases. Ensure experience submissions meet the firm’s style standards.

Prepare submissions for key directory rankings and awards.

Maintain and update practice group distribution and event lists in the firm’s customer relationship management (CRM) system.

Update the firm’s CRM system to track new and developing business as directed by the BDM.

Marketing Communications

Work with the BDM and marketing operations to leverage collected experience by distributing information through multiple communications channels, e.g., website, press releases, social media, and directory submissions.

Prepare and develop internal newsletters and assist BDM with external client communications.

Proofread various marketing communication pieces.

Events and Sponsorships

Assist BDM with business development events and sponsorships by working with the firm’s Event Specialists on event logistics, invitation list creation and updating, invitation design, event material preparation, reminders and follow-up communications. 

Responsible for assigned events, including the strategy, subject matter, planning, execution and follow up plan.

Assisting the BDM and Event Specialist during the event. 

Updating firm’s CRM system to track post-event follow-up and return on investment.  

Practice Group Coordination

Work directly with the BDM and section chairs to coordinate annual business planning and goal development, formulate the overall strategy, and execute the tactical business development/marketing plans each year.

Coordinate all aspects of practice group and client team business development meetings. Prepare and circulate relevant pre/post meeting materials.

Review and update periodic accounting reports, working with the BDM.



Specific Requirements

Haynes and Boone, LLP is seeking a self-motivated Business Development (Marketing) Specialist who has enthusiasm and dedication to building a professional services marketing career. 

The role provides direct support in the execution of a wide variety of marketing and business development initiatives, including pitch books, presentations, proposals, research, content administration, marketing communications, events, and practice group coordination. The IP Business Development Specialist will enjoy a highly visible position providing international marketing and business development assistance to the Intellectual Property Department. 

Our international Business Development Team fosters collaboration and mutual support between team members with a keen focus on productivity, accountability, creativity, and high-performance. The role is appropriate for a marketing professional with two or more years of experience who is ready for a position with potential for growth.

Knowledge/Experience: Three or more years of work experience in intellectual property law professional services, marketing/business development and corporate communications preferred. Candidates must have direct and substantial experience with all aspects of IP including patent prosecution, IP litigation, copyright and trademark in a law firm or other professional services firm.

Strong computer proficiency is a must, with particular knowledge of Microsoft Word, Excel and PowerPoint.

Skills: Excellent communication skills, including listening, writing, proofreading and editing, and a superior attention to detail. Strong work ethic and positive client service orientation. Enthusiasm and dedication to the development of a professional services business development career. Ability to learn new software such as InterAction and a variety of competitive and business intelligence tools is required. Must be able to handle multiple projects in a fast-paced environment with tight deadlines. Must be poised and able to exhibit professional diplomacy amid high stress situations. Must be proactive and possess the ability to approach duties, particularly content, communications, and cross-selling, from a macro-perspective. Strong teamwork skills and ability to take ownership of numerous assigned tasks.

Education: Bachelor’s degree. Graduate degree a plus.

Reporting Relationship: The BD Specialist reports directly to the Business Development Manager with a dotted line relationship to the Chief Marketing Officer and relevant section chairs.

Contact Details
Haynes and Boone, LLP

Haynes and Boone, LLP is a an international law firm with more than 575 lawyers located in 15 offices in Texas, New York, California, Chicago, Denver, Washington D.C., Mexico City, Shanghai and London. We serve businesses around the world in a wide variety of industries.

We are trusted advisors and creative strategists and have a client-first philosophy, defining our success as providing exceptional value and practical business-minded solutions to our clients and innovative contributions to their businesses. We carry with us the progressive, entrepreneurial spirit that has always animated our firm. We work differently than other firms and are committed to remaining forward-thinking and preparing for the dynamically changing world of business law.


Elizabeth Elliott
elizabeth.elliott@haynesboone.com
2323 Victory Avenue, Suite 700
Company Name Haynes and Boone, LLP
Posted Date 7/14/2017
Job Type Exempt
Employment Type Full Time
Location Dallas,Texas
City Dallas
State Texas
Country USA
Region South